HALFEST 2016

Largest Halal Consumer Expo In Malaysia

MUSLIM CONSUMERS REPRESENT AN IMPORTANT NEW MARKET SEGMENT IN THE ECONOMY. WITH THE MUSLIM CONSUMER MARKET TAGGED AS THE FASTEST GROWING CONSUMER SEGMENT IN THE WORLD, THERE IS ENORMOUS GROWTH POTENTIAL FOR THE HALAL INDUSTRY; WHICH IS CURRENTLY ESTIMATED TO BE WORTH USD2.3 TRILLION.

Halal Fiesta Malaysia or HALFEST is the largest Halal consumer expo in Malaysia. Hosted and organised by the Ministry of Rural and Regional Development (KKLW), jointly-organised by Majlis Amanah Rakyat (MARA) and the Department of Islamic Development Malaysia (JAKIM), with the strategic collaboration of the Malay Chamber of Commerce Malaysia (DPMM) and Muslim Consumers Association of Malaysia (PPIM), supported by Halal Industry Development Corporation (HDC) and co-organised and managed by Shapers Malaysia Sdn Bhd, HALFEST aims to provide a dynamic platform for Malaysian Halal entrepreneurs to promote their products and services, while preparing them to explore opportunities in international markets.

Since its inauguration in 2011, HALFEST has developed into the largest Halal consumer expo in Malaysia; with a strong following amongst Halal entrepreneurs and consumers. HALFEST 2014 had successfully converged 588 companies at 630 booths and attracted 76,567 visitors and trade buyers from all around Malaysia.

Download the HALFEST 2014 Post Show Report.

Happening from 31 August to 4 September 2016 at the MINES Exhibition Centre, Seri Kembangan, Selangor, HALFEST 2016 returns with better opportunities to meet the growing needs of the Halal market, highlighting rural entrepreneurs and their unique Halal products and services.

HALFEST was created to provide a dynamic platform for Malaysian halal entrepreneurs to promote their products and services, while preparing them to explore opportunities in international markets. HALFEST serves as a platform to develop and promote the Malaysian halal industry.

HALFEST is the most effective marketing platform to introduce your premier halal products and services; get to know your customers face-to-face and understand their preference better; and widen your business network at an international level.

HALFEST provides an avenue for halal entrepreneurs to promote their products and services to Muslims and non-Muslims in Malaysia, the ASIAN region and the world.

It is THE platform to DISCOVER NEW BUSINESS OPPORTUNITIES, SHOWCASE PREMIER HALAL PRODUCTS AND SERVICES; and POSITION YOUR BRAND STRATEGICALLY IN THE MARKET.

HALFEST provides Halal manufacturers and service providers a dynamic platform to showcase their brands to a rapidly growing Halal market and engage with consumers face-to-face. There will be more than 500 exhibitors showcasing their innovative and quality Halal products and services to nearly 80,000 visitors and potential customers. HALFEST is a highly effective brand promotion platform that offers diversity and choice, all under one roof.

Offering the ULTIMATE FOOD AND SHOPPING EXPERIENCE with GREAT DISCOUNTS, ready-to-clear corner, porter service, product samples and free gifts, the five-day consumer expo promises to be an exciting event for the whole family.

There will be fun-filled activities for all including children, with exciting competitions, product launches and demonstrations, free consultations and lots of fabulous prize giveaways, transforming shopping into an experience. Large numbers of visitors turn up at HALFEST for a chance to get up close and personal with top chefs and local celebrities.

Don’t miss the chance to be a part of HALFEST and create a stronger presence in the halal market!

HALFEST 2016 FAST FACTS

Date 30 Ogos – 4 September 2016
Venue MINES Exhibition and Convention Centre (MIECC), Kuala Lumpur.
Operation Time 11:00 am – 9:00 pm
Event Manager and Organiser Shapers Malaysia Sdn Bhd (SHAPERS)
Telephone +603 6203 4433
Facsimile +603 6203 4422
Email enquiry@halal.org.my
Website www.halal.com.my
Frequency Annual