HALFEST ASEAN 2017

Largest ASEAN Halal Trade and Consumer Expo

MUSLIM CONSUMERS REPRESENT AN IMPORTANT NEW MARKET SEGMENT IN THE ECONOMY. WITH THE MUSLIM CONSUMER MARKET TAGGED AS THE FASTEST GROWING CONSUMER SEGMENT IN THE WORLD, THERE IS ENORMOUS GROWTH POTENTIAL FOR THE HALAL INDUSTRY; WHICH IS CURRENTLY ESTIMATED TO BE WORTH USD2.3 TRILLION.

Halal Fiesta ASEAN or HALFEST ASEAN is the largest Halal Trade & Consumer expo in Malaysia. Jointly Hosted and Organised by the Ministry of Rural and Regional Development (KKLW) and Halal Industry Development Corporation (HDC), Co-organised by Majlis Amanah Rakyat (MARA) and the Department of Islamic Development Malaysia (JAKIM), in collaboration with the Department of Islamic Development of Malaysia (JAKIM), with the support of the Muslim Consumers Association of Malaysia (PPIM) and co-organised and managed by Shapers Malaysia Sdn Bhd. HALFEST ASEAN aims to provide a dynamic platform for Malaysian Halal entrepreneurs to promote their products and services, while preparing them to explore opportunities in international markets.

Since its inauguration in 2011, HALFEST has developed into the largest Halal Trade & Consumer expo in Malaysia; with a strong following amongst Halal entrepreneurs and consumers. HALFEST 2016 had successfully converged 515 companies at 412 booths and attracted 82,782 visitors and trade buyers from all around Malaysia and the ASEAN region. With an estimated 85,000 trade buyers and visitors with over 550 booths of innovative and quality Halal products and services to be showcased, HALFEST ASEAN returns with enhanced trade and consumer programmes to meet the growing needs of the vibrant and diverse Halal players in Malaysia and across ASEAN, all under one roof.

MAKE YOUR HALAL LOGO WORK FOR YOU. BE SEEN AT THE 6TH HALFEST ASEAN, 23rd TO 27th AUGUST 2017, THE MINES EXHIBITION CENTRE (MIECC), KUALA LUMPUR.

HALFEST ASEAN will kick off with the inaugural ASEAN TRADE MATCHING PROGRAMME brought to you by HDC. All HALFEST exhibitors will have the opportunity to participate in a 1-to-1 trade matching session with buyers flown in from ASEAN countries and throughout Malaysia where you can promote and sell your products beyond your current market reach. The inaugural ISLAMIC BANKING, TAKAFUL AND INVESTMENT WEEK will be organised concurrent to HALFEST ASEAN 2017. It will be the platform for participating Islamic banks, takaful and investment institutions to introduce and promote Syariah compliant investment and Islamic finance instruments while offering expert advice on Islamic loan application and appropriate takaful products to qualified entrepreneurs while reaching out to a bigger consumer market.

HALFEST was created to provide a dynamic platform for Malaysian halal entrepreneurs to promote their products and services, while preparing them to explore opportunities in international markets. HALFEST serves as a platform to develop and promote the Malaysian halal industry.

HALFEST is the most effective marketing platform to introduce your premier halal products and services; get to know your customers face-to-face and understand their preference better; and widen your business network at an international level.

HALFEST provides an avenue for halal entrepreneurs to promote their products and services to Muslims and non-Muslims in Malaysia, the ASIAN region and the world.

It is THE platform to DISCOVER NEW BUSINESS OPPORTUNITIES, SHOWCASE PREMIER HALAL PRODUCTS AND SERVICES; and POSITION YOUR BRAND STRATEGICALLY IN THE MARKET.

HALFEST ASEAN provides Halal manufacturers and service providers a dynamic platform to showcase their brands to a rapidly growing Halal market and engage with consumers face-to-face. There will be more than 500 exhibitors showcasing their innovative and quality Halal products and services to nearly 80,000 visitors and potential customers. HALFEST ASEAN is a highly effective brand promotion platform that offers diversity and choice, all under one roof.

Offering the ULTIMATE FOOD AND SHOPPING EXPERIENCE with GREAT DISCOUNTS, ready to clear corners, porter service, product samples and free gifts, the five-day trade & consumer expo promises to be an exciting event for trade and public visitors alike.

HALFEST ASEAN is guaranteed to be exciting and rewarding for both the business community and consumers. DON’T MISS IT! BE PART OF HALFEST ASEAN 2017!

HALFEST ASEAN 2017 FAST FACTS

Date 23 – 27 August 2017
Venue MINES Exhibition and Convention Centre (MIECC), Kuala Lumpur.
Operation Time 11:00 am – 9:00 pm
Event Manager and Organiser Shapers Malaysia Sdn Bhd (SHAPERS)
Telephone +603 6203 4433
Facsimile +603 6203 4422
Email enquiry@halal.org.my
Website www.halal.com.my
Frequency Annual