What is the concept behind HALFEST ASEAN?

Halal Fiesta ASEAN or HALFEST ASEAN is an integrated trade and consumer expo for halal products and services. HALFEST ASEAN serves as a platform for halal entrepreneurs specifically from the Small and Medium Enterprise (SME) industry to promote their halal products and services whilst strengthening their trade relations within the retail industry in Malaysia.

When and where is HALFEST ASEAN happening?

HALFEST ASEAN is scheduled to take place from 23 – 27 August 2017 at the MINES Exhibition and Convention Centre (MIECC), Kuala Lumpur.

What time will HALFEST ASEAN be open to the public?

HALFEST ASEAN is open to the public from 11:00 am – 9:00 pm.

What is the eligibility criteria to visit HALFEST ASEAN?

HALFEST ASEAN welcomes everyone to the expo.

Are children allowed at HALFEST ASEAN?

Absolutely, children of all ages are allowed at HALFEST ASEAN. There will be many interesting and exciting activities planned to keep the little ones entertained.

Is there an entry fee for HALFEST ASEAN?

No, entry is free for all.

What is the objective of HALFEST ASEAN?

To increase the demand for halal certified products and services by creating more awareness and educating the public of the importance of choosing products and services with the halal logo and embracing the halal lifestyle.

To increase the awareness amongst local manufacturers and producers of the importance of halal certification from the Department of Islamic Development Malaysia (JAKIM) and the State Department of Islamic Religion (JAIN) to strengthen the positioning and marketing of their halal products and services amongst Muslim consumers.

To provide a branding and promotion platform for Small and Medium Enterprises (SMEs) to position and promote their halal products and services around Malaysia; and to mentor the SMEs to expand to international markets.

How many companies are expected to participate in HALFEST ASEAN?

More than 500 companies are expected to participate in HALFEST ASEAN with around 550 allocated exhibition space.

Is HALFEST exclusive to Small and Medium Enterprises (SMEs)?

No, HALFEST ASEAN is open to all companies-small, medium and large enterprises as well as multinationals with halal certified products and services from JAKIM and JAIN.

What are the sectors featured at HALFEST ASEAN?

The sectors featured at HALFEST ASEAN include food and beverages (F&B), cosmetics and personal care, herbal products and ingredients, hotels, restaurants, bakeries, franchises, Islamic banking and investment, logistics, halal product development agencies, Islamic publication, Islamic art and craft, modest fashion and government agencies.

What kind of halal products and services are exhibited at HALFEST ASEAN?

  • Halal Consumables
    Halal certified processed and ready-to-eat products, canned food, dairy products, grocery products, seafood, meat and poultry, confectionery, biscuits, pastries, snacks and candies, grains and nuts, preserved fruits and vegetable products, health supplements, food chemicals and additives, emulsifiers and ingredients, pharmaceuticals and herbal products.
  • Non-Food Products and Services
    Perfumery, toiletries, cosmetics, personal and body care products.
  • Services Showcased
    Halal certified premises-abattoirs, hotels, restaurants and catering services. Islamic banking, investment and Takaful-Islamic financial institutions and consultants, Islamic banking, Islamic unit trust, Islamic capital markets, Takaful (insurance) and hibah (wills). Government agencies and associations-ministries, agencies, Islamic development bodies, halal certification bodies, food research development centres, trade development agencies and halal parks.

What number of visitors is expected at HALFEST ASEAN?

Around 85,000 visitors are expected at HALFEST ASEAN based on our Advertisement and Promotion (A&P) campaign worth RM600,000.00 around Malaysia.


The Ministry of Rural and Regional Development (KKLW) pioneers the development and well being of rural residents comprehensively and effectively.

Thus, KKLW is proud to jointly host HALFEST ASEAN 2017 with the Halal Industry Development Corporation (HDC), as a strategic platform for micro, small and medium-sized enterprises to tap into the opportunities in the Halal industry, develop local entrepreneurs into competent and innovative traders and promote quality Halal products and services to consumers and traders alike.

Is HALFEST ASEAN a strategic collaboration between government agencies and private sector organisations?

Yes, HALFEST is jointly hosted and organised by the Ministry of Rural and Regional Development (KKLW) and the Halal Industry Development Corporation (HDC) and co-organised and managed by Shapers Malaysia Sdn Bhd.

Who is SHAPERS Malaysia Sdn Bhd?

Shapers Malaysia Sdn Bhd (SHAPERS) is the largest Bumiputra event management company in Malaysia, passionate about creating opportunities for businesses whilst promoting halal to the world. With more than 20 years of experience in project management, SHAPERS has emerged as one of the leading players in the industry and is well recognised for organising world-class halal events including the Malaysia International Halal Showcase (MIHAS), Halal Fiesta ASEAN (HALFEST ASEAN) and the World Halal Summit (WHS). Over the years, SHAPERS has built strong alliances with halal associations and organisations from all around the world. We have a solid reputation amongst our partners and competitors alike because of our passion and persistence in developing the halal market.

What is the eligibility criterion to participate in HALFEST ASEAN?

HALFEST ASEAN is open to all companies from Malaysia with halal certification from JAKIM and JAIN. International companies with halal certification from their country of origin are also welcomed to join HALFEST ASEAN.

Why should you visit HALFEST ASEAN? (Visitors)

HALFEST ASEAN is a one-stop centre for halal products and services. You will be able to find a wide range of halal products and services to meet your needs. HALFEST ASEAN offers diversity and choice at the most affordable price.

Why should you participate in HALFEST ASEAN? (Exhibitors)

(a) Promote Your Company to a Broader Audience

  • HALFEST ASEAN 2017 is a convenient and effective one stop centre that showcases a wide range of Halal products and services from all over Malaysia and the ASEAN region.
  • Around 85,000 visitors are expected to visit the expo. It is the right place to position your Halal products and services as the chosen brand in Malaysia and the ASEAN region.
  • This is your chance to market to a diverse group of consumers & traders and gain maximum exposure for your A&P activities.

(b) Visibility via Wide Spread Advertising

  • Targeted e-mail broadcasts to international trade buyers.
  • Multiple direct mailings to keep your potential visitors well-informed.
  • Widespread promotion via social media network.
  • Extensive show campaigns in local television and radio.
  • Editorial coverage in major newspapers.

(c) Show Floor Traffic Builders

  • HALFEST ASEAN 2017 is designed to provide the ultimate shopping experience for consumers with great discounts and deals for food and beverages, cosmetics, beauty care, toiletries, healthcare products and much more as well as provide the latest Halal products & services for buyers.
  • There will be loads of activities to keep visitors inside the exhibition halls to ensure exhibitors enjoy strong traffic throughout the show.

(d) Access to Key Decision Makers
HALFEST ASEAN 2017 will provide the best forums to network with new prospects while connecting with existing ones. This is the place to;

  • Discover the latest trends in the Halal market;
  • Learn about current market innovations and improve your business productivity;
  • Establish new business connections and build your network;
  • Compare price and performance with your competitors;
  • Exchange information and experience in the Halal market;
  • Get to know the who’s who in the Halal industry.

(e) Additional Benefits for Our Exhibitors
Every registered company is entitled for the following:

  • Company and booth number listing in the show guide;
  • Logo listing in the HALFEST ASEAN website;
  • 1 social media post on company promotion during HALFEST ASEAN. Artwork must be submitted by the company.