Halal Fiesta ASEAN or HALFEST ASEAN is an integrated trade and consumer expo for halal products and services. HALFEST ASEAN serves as a platform for halal entrepreneurs specifically from the Small and Medium Enterprise (SME) industry to promote their halal products and services whilst strengthening their trade relations within the retail industry in Malaysia.
HALFEST ASEAN is scheduled to take place from 23 – 27 August 2017 at the MINES Exhibition and Convention Centre (MIECC), Kuala Lumpur.
HALFEST ASEAN is open to the public from 11:00 am – 9:00 pm.
HALFEST ASEAN welcomes everyone to the expo.
Absolutely, children of all ages are allowed at HALFEST ASEAN. There will be many interesting and exciting activities planned to keep the little ones entertained.
No, entry is free for all.
To increase the demand for halal certified products and services by creating more awareness and educating the public of the importance of choosing products and services with the halal logo and embracing the halal lifestyle.
To increase the awareness amongst local manufacturers and producers of the importance of halal certification from the Department of Islamic Development Malaysia (JAKIM) and the State Department of Islamic Religion (JAIN) to strengthen the positioning and marketing of their halal products and services amongst Muslim consumers.
To provide a branding and promotion platform for Small and Medium Enterprises (SMEs) to position and promote their halal products and services around Malaysia; and to mentor the SMEs to expand to international markets.
More than 500 companies are expected to participate in HALFEST ASEAN with around 550 allocated exhibition space.
No, HALFEST ASEAN is open to all companies-small, medium and large enterprises as well as multinationals with halal certified products and services from JAKIM and JAIN.
The sectors featured at HALFEST ASEAN include food and beverages (F&B), cosmetics and personal care, herbal products and ingredients, hotels, restaurants, bakeries, franchises, Islamic banking and investment, logistics, halal product development agencies, Islamic publication, Islamic art and craft, modest fashion and government agencies.
Around 85,000 visitors are expected at HALFEST ASEAN based on our Advertisement and Promotion (A&P) campaign worth RM600,000.00 around Malaysia.
The Ministry of Rural and Regional Development (KKLW) pioneers the development and well being of rural residents comprehensively and effectively.
Thus, KKLW is proud to jointly host HALFEST ASEAN 2017 with the Halal Industry Development Corporation (HDC), as a strategic platform for micro, small and medium-sized enterprises to tap into the opportunities in the Halal industry, develop local entrepreneurs into competent and innovative traders and promote quality Halal products and services to consumers and traders alike.
Yes, HALFEST is jointly hosted and organised by the Ministry of Rural and Regional Development (KKLW) and the Halal Industry Development Corporation (HDC) and co-organised and managed by Shapers Malaysia Sdn Bhd.
Shapers Malaysia Sdn Bhd (SHAPERS) is the largest Bumiputra event management company in Malaysia, passionate about creating opportunities for businesses whilst promoting halal to the world. With more than 20 years of experience in project management, SHAPERS has emerged as one of the leading players in the industry and is well recognised for organising world-class halal events including the Malaysia International Halal Showcase (MIHAS), Halal Fiesta ASEAN (HALFEST ASEAN) and the World Halal Summit (WHS). Over the years, SHAPERS has built strong alliances with halal associations and organisations from all around the world. We have a solid reputation amongst our partners and competitors alike because of our passion and persistence in developing the halal market.
HALFEST ASEAN is open to all companies from Malaysia with halal certification from JAKIM and JAIN. International companies with halal certification from their country of origin are also welcomed to join HALFEST ASEAN.
HALFEST ASEAN is a one-stop centre for halal products and services. You will be able to find a wide range of halal products and services to meet your needs. HALFEST ASEAN offers diversity and choice at the most affordable price.
(a) Promote Your Company to a Broader Audience
(b) Visibility via Wide Spread Advertising
(c) Show Floor Traffic Builders
(d) Access to Key Decision Makers
HALFEST ASEAN 2017 will provide the best forums to network with new prospects while connecting with existing ones. This is the place to;
(e) Additional Benefits for Our Exhibitors
Every registered company is entitled for the following: