We are pleased to organise the 5th edition of HALAL FIESTA MALAYSIA (HALFEST 2016)-the largest halal consumer expo in Malaysia. HALFEST is well-recognised as a dynamic platform that offers small and medium entrepreneurs a venue to promote their halal products and services to the local and regional markets, whilst preparing themselves to compete more effectively in the international arena.
HALFEST 2016 is another important catalyst to strengthen the small and medium entrepreneurs in Malaysia, and supports the growth of new industries as well as existing ones in the halal market as part of an on-going effort to position Malaysia as the Global Halal Hub.
As such, we welcome the leadership and commitment from YB Dato’ Sri Ismail Sabri bin Yaakob, Minister of Rural and Regional Development (KKLW) as the HOST and MAIN ORGANISER of HALFEST 2016.We are also humbled by the support from government agencies, private organisations, associations and corporate companies to ensure the objectives of this event are met successfully. Majlis Amanah Rakyat (MARA), Department of Islamic Development Malaysia (JAKIM), Malay Chamber of Commerce Malaysia (DPMM), the Muslim Consumers Association of Malaysia (PPIM) and Halal Industry Development Corporation (HDC) are amongst the organisations that have been proactively supporting this initiative since its humble beginnings four years ago. HALFEST would not have been possible without the support of these organisations.
The presence and support of these agencies have undoubtedly strengthened the development of Small and Medium Enterprises (SMEs) in line with the Economic Transformation Programme (ETP). We hope this will inspire the SMEs to multiply their efforts and use HALFEST as a platform to develop and expand their business beyond our borders.
HALFEST 2016 will feature more than 500 exhibitors showcasing their innovative and quality halal products and services from the food and beverages (F&B), herbal products, pharmaceutical and healthcare products, cosmetics and personal care products and Islamic banking and takaful; to nearly 80,000 visitors and potential customers for over 5 days.
Our vision is to promote halal as a way of life for the Muslim and non-Muslim communities in Malaysia and all over the world. That is why we have designed HALFEST as a family oriented event, where there will be fun-filled activities for all including children, with exciting competitions, product launches and demonstrations, free consultations and lots of fabulous prize giveaways.
HALFEST is another initiative by Shapers Malaysia Sdn Bhd (SHAPERS), the founder of the Malaysia International Halal Showcase (MIHAS), to strengthen Malaysia’s lead in the global halal market and with Allah’s grace, position Malaysia as the Global Halal Hub.
We hope to see you at HALFEST 2016!
Mohd Shukri Abdullah
Founder and Organiser of HALFEST