From The Founder

Shuk's pic

Assalamu ‘Alaikum Wa Rahmatullahi Wa Barakatuh,

We are pleased to organise the 6th edition of HALFEST 2017 – ASEAN’s Largest Halal Trade & Consumer Expo and in Malaysia. HALFEST is a well-recognised dynamic platform that offers Halal certified entrepreneurs a venue to promote their Halal products and services to the ASEAN region and local trade and public visitors.

HALFEST ASEAN 2017 is another important catalyst to strengthen the small and medium entrepreneurs in Malaysia, and supports the growth of new industries as well as existing ones in the Halal market. As such, we welcome the leadership from the Ministry of Rural and Regional Development (KKLW) and the commitment from the Halal Industry Development Corporation (HDC) as the JOINT HOST and ORGANISER of HALFEST ASEAN.

We are also humbled by the support from government agencies, private organisations, associations and corporate companies to ensure the objectives of HALFEST ASEAN are met successfully such as Majlis Amanah Rakyat (MARA), Malaysia Malay Chamber of Commerce (DPMM), Department of Islamic Development Malaysia (JAKIM) and the Muslim Consumers Association of Malaysia (PPIM) are amongst the organisations that have been proactively supporting this initiative since its humble beginnings four years ago. HALFEST ASEAN would not have been possible without the support of these organisations.

HALFEST ASEAN 2017 will feature more than 500 exhibitors showcasing their innovative and quality Halal products and services from various sectors to nearly 85,000 trade and public visitors and potential customers for over 5 days.

HALFEST ASEAN 2017 will kick off with the inaugural ASEAN BUSINESS MATCHING PROGRAMME brought to you by HDC where all HALFEST exhibitors will have the opportunity to participate in a 1-to-1 session with buyers from across ASEAN and throughout Malaysia to promote and sell their products beyond their current market sphere.

The HALFEST BUSINESS FORUM will become the platform for entrepreneurs and marketeers to enhance their products’ competitiveness and marketability via knowledge-sharing from industry experts, financial assistance and other forms of support with the objective of empowering the entrepreneurs towards export capability.

The KLINIK HALAL MALAYSIA will provide the business community with information on Halal certification procedures while being the platform for HDC and JAKIM to assist entrepreneurs to acquire Halal certification for their products and services.

The ISLAMIC INVESTMENT, BANKING AND TAKAFUL WEEK by Bank Negara Malaysia (BNM)  is the platform for participating financial institutions to offer their expert advice, financial aid, to promote Islamic finance instruments for qualified entrepreneurs in supporting their business aspirations to become a globally company.

Our vision is to be the effective and respected Halal trade and marketing platform positioning Malaysia as a Halal trade hub by increasing the marketing capability and competitiveness of local Halal entrepreneurs through trade specific activities and consumer oriented events where there will be fun-filled activities for all.

HALFEST ASEAN is another initiative by Shapers Malaysia Sdn Bhd (SHAPERS), the founder of the Malaysia International Halal Showcase (MIHAS) and the World Halal Summit (WHS), to strengthen Malaysia’s lead in the global Halal market and with Allah’s grace, position Malaysia as the Halal Trading Hub for the ASEAN region.

We hope to see you at HALFEST ASEAN 2017!

Jazakallah Khairan Jaza’

Mohd Shukri Abdullah

Chief Executive Officer